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The anxiety industry also has an amplifier effect to watch out for. There should, for instance, be a certified psychologist consulting on every app and clear norms for the clinical testing of new products,” Choudhary says. “Medical authorities should have a checklist before letting apps or products float into the market. There’s just a buffet of often-confusing options. In the anxiety-alleviation business, there is no predetermined standard of service, no quality control.
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Question everything you come across online though, Choudhary says. People are realising that they are not alone in their suffering.” “As a result, there has been a normalisation of distress and this, according to me, is a greater good. Greater awareness has meant more people seeking solutions. The products and platforms that have emerged or come into focus in the lockdown have led people to think about their mental health, Choudhary adds. The apps are specifically marketed to cover these lighter, day-to-day issues,” says Vandana Choudhary, a clinical psychologist at the All India Institute of Medical Sciences (AIIMS). “There are some broad issues many people are facing in the pandemic, even more so than before - they can’t sleep, they are feeling anxious, distressed or sad. That sense of calm or contentment is the new high many are chasing. “I always thought of myself as too restless to meditate, but I finished Season 1 and it has helped me identify some of my negative emotions and made me think about achieving some calm in my very busy and chaotic life.” “The show attracted me because of the happy animation in the trailer,” says financial consultant Kanyaka Bhattacharya, 36, referring to Headspace Guide.
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Most of the apps work on the freemium model where initial sessions are free but you have to pay as much as ₹10,000 annually for extended use and premium features.Ī big draw for those signing up has been the idea that wellness aids can ease some of the sense of dread over the general state of things, the sudden changes in the pandemic year and the looming uncertainty of what comes next - and replace it, in some measure, with a bit of happiness and calm. Meditation apps such as Headspace and Calm, Let’s Meditate and Simple Habit are finding more takers for their videos, podcasts and guided sessions that promise to help soothe anxiety and improve sleep and productivity an American company has launched a range of stickers that promise to lessen anxiety, improve sleep and boost mood through “frequencies believed to have harmonising effects” and Netflix released Headspace Guide to Meditation on January 1. Weighted blankets, anti-anxiety patches, virtual yoga guides - even an animated Netflix show created in conjunction with a meditation app - the anxiety economy has boomed in the pandemic.